Here’s the gist of it: Betradar is an offshoot brand from Sportradar — an international organization leveraging the use of sports data and digital content to provide the best sports-related solutions for its clients around the globe.
But make no mistake about it, Betradar is a juggernaut of the sports betting industry on its own right. Since its founding way back in 2001, the sportsbook platform has steadily developed into a key player in the industry. Today, Betradar is considered one of the leaders in the bookmaker/sportsbook scene.
“So what is Betradar actually?”, you may be wondering. Not to worry, that’s why we’re here.
In essence, Betradar claims to be the leading one-stop-shop provider for all things related to sports betting and gaming — it’s certainly tough to argue otherwise. With over 600 bookmakers on the, well, books in over 80 countries worldwide, Betradar truly is the cream of the crop of the sportsbook world.
From sportsbook solutions to individual service packages across its wide range of products to their all-encompassing sports portfolio, Betradar is one of the leaders in supplying modular turnkey betting services and solutions to businesses and operators worldwide.
In short, Betradar does it all!
More specifically, the Company provides tailor-made products and services to externalise labour-intensive tasks, increase in-play betting offerings, enrich sportsbooks with bet-stimulating content solutions, enhance viewer engagement through live streaming, and even speed-up bet cycles with virtual sports betting solutions.
At its core, Betradar’s operating activities include collecting, processing, monitoring, and commercialising sports data to create a diverse portfolio of sports-related live data and digital content for its clientele.
Some of Betradar’s other services also include pre-match odds services, live odds and live data services, risk and liability management services, betting stimulation tools (including statistics and live scores), live streaming services, innovative gaming solutions, and even e-sports betting services.
Though, the heart of Betradar lies in its sportsbook platform — eloquently named OPTIMAMGS.
The OPTIMAMGS platform incorporates the full extent of Betradar’s (as well as Sportradar’s) portfolio of market-leading betting services within its infrastructure. Along with that, the all-inclusive online sportsbook platform also provides businesses with the ability to supply and license across markets worldwide using some of the most state-of-the-art technology.
Furthermore, the platform is customizable to suit the needs of its different operators, enabling them to fully make use of Betradar’s world-class facilities and resources.
It’s easy to see the massive impact of OPTIMAMGS on the world of bookmaking and e-gaming, with some familiar (and big) names already using the platform to further expand their operations. The platform also has a proven track record when it comes to handling massive amounts of transactions each month. For instance, OPTIMAMGS is able to easily process hundreds of millions of transactions that occur across tens of thousands of licensed points of sales and several call centre facilities within each month.
And that’s not all OPTIMAMGS can do. The platform doesn’t only cover a wide-ranging list of professional sports and virtual sports, but it also offers a set of leading Business Intelligence and Reporting tools that will help you to take full control of your business.
Physical and virtual sports aside, Betradar does also provide bookmakers with the chance to tap into a huge spectator sport that boasts massive engagement rates and has been gaining traction in the betting industry.
We’re of course referring to the ever-popular e-sports scene.
E-sports is not only played by an increasing number of people around the world, but it’s also followed by an even larger audience. What this means is that you have a vastly untapped market on your hands and transforming these e-sports enthusiasts into loyal punters will be the key in taking your business to the next level.
To achieve this ideal scenario, bookmakers must offer a fully immersive entertainment outlet that’s tailored to the needs of their customers. Look no further than Betradar’s market-leading e-sports betting services.
With Betradar, you’ll receive everything you need to create your own exciting e-sports betting portfolio. Betradar’s e-sports portfolio includes several big gaming titles such as: